The Waterloo Convention Center opened as the Conway Civic Center in the 1970’s. A hotel and parking ramp were connected to the facility via skywalk in the 1980’s. In 1987 the center was rededicated and named in honor of Waterloo’s own 5 Sullivan Brothers. In 2021, as a part of a multi-million dollar transformation to meet the needs of today’s event planner, the center was renamed as the Waterloo Convention Center, reflecting pride in the community and the transformation of the center.

With an expansive lobby containing several lounge spaces, four meeting rooms, a ballroom that can be divided into 4 spaces, conference room, and an exhibit hall, we have the space you need. Our expert culinary team is prepared to meet all of your food & beverage needs. With the latest event technology and equipment, we can make you shine!

On May 17, 2021 the Waterloo City Council named the Waterloo Convention Center grounds after Waterloo’s 5 Sullivan Brothers. Dedicated in 2023, this plaza has been transformed to preserve the legacy of the Sullivan Brothers, honor service, and bring people together. Sullivan Brothers Plaza is also a stop on the Waterloo Veterans Way.

With spaces for reflecting, gathering, and relaxing, Sullivan Brothers Plaza offers plenty to the community and visitors.

Oak View Group (OVG) is the global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for a collection of world-class owned venues and a client roster of stadiums, arenas, convention centers, music festivals, performing arts centers, and cultural institutions around the world.

Our mission is to be a positive disruption to business as usual in the live entertainment and hospitality industries. We are collaborators first, energized with an entrepreneurial spirit, our work is intentional and personalized, and we care more.