Plan Your Visit
Places To Stay
Experience accommodations and amenities that make you feel like home. Whether you're in town for a wedding, for business or even a family vacation, Waterloo has something for everyone.
Food & Drink
Waterloo offers dining and nightlife you'll want to experience while you’re visiting! You'll discover an abundance of dining options that suit nearly any taste.
Things To Do
Experience the great outdoors, a family vacation, or exciting sports action. 106 miles of beautiful recreational trails. Canoeing and kayaking. Specialty shops and boutiques. Sporting events of all types. Golfing and ice skating. You'll find there are plenty of things to do when you visit Waterloo.
Parking
Parking is available at a variety of parking lots and ramps. Across Commercial St is the West 4th Street Lot, and connected
via skywalk is the Commercial Street Parking Ramp.
Parking on the Sullivan Brothers Plaza, sidewalks, or in the loading zone on Commercial Street is prohibited.
Prohibited Items
For the safety of our guests, clients, contractors, and employees the following items are prohibited from being brought into the Waterloo Convention Center, or on the grounds of the Sullivan Brothers Plaza. Specific Events may have additional prohibited items which will be communicated via social media and on signage at the points of entry.
Outside Food and Beverage
Cans, bottles, coolers, large bags, or other similar containers
Professional video cameras, still cameras, and audio recorders (unless approved through facility management in advance)
Laser pens or other laser products
Air horns or noise makers
Weapons of any kind
Balloons
Any other item deemed unacceptable by management
Smoking and Similar Products
The use of tobacco, vaping, or similar products within the Convention Center is prohibited. Smoking areas are provided outside of the side entrances on Jefferson Street and Commercial Street. Smoking is not allowed in any other area of the Convention Center facility or the Sullivan Brothers Plaza. Use of these products must be kept clear of the entry doors to allow others to pass unimpeded.