What You Need to Know

Thank you for choosing the Waterloo Convention Center at Sullivan Brothers Plaza for your event! Since this may be the first event that you have planned at the convention center with Spectra, we wanted to make sure that we try to cover everything upfront so that you understand our policies and procedures and that your event is exactly what you are expecting. Below is a short list of some things that you need to know about planning an event at the Waterloo Convention Center.

License Agreement

License Agreements must be signed for all events occurring within the building and returned by the due date listed on the agreement. Typically, the due date is 2 weeks after the agreement has been sent. Once the agreement has been signed by you, and the deposit has been made, our General Manager will sign the agreement and we will send a copy of the signed agreement with both signatures to you. It is important to note that the licensing process is not complete until you receive a copy of the agreement with both your signature and our General Manager’s.

Deposits & Payments

A deposit is required to accompany the signed agreement. We can accept checks, credit cards, cashier checks or cash. All estimated expenses must be paid prior to event move-in, unless approved for direct billing by the General Manager. A payment schedule will be based on the type of event listed on the contract. HINT: Sometimes the easiest thing to do is fill out a credit card authorization form for the deposit and check the box to keep it on file for all expenses including day-of additional requests. No additional requests will be fulfilled without a credit card authorization form filled out for day-of expenses.

Security

We may require the use of our security guards for any event that is serving alcohol. Our standard guideline is 1 security guard per 250 guests and this labor charge will be added to your estimated expenses. There is a 3 hour minimum on all labor.

Labor

For certain types of events, such as an expo, we may require additional labor such as ticket sellers, ticket takers, or security.  This would be added to your estimated expenses that are due 7 days prior to your event. There is a 3 hour minimum on all labor.

Insurance

Like the majority of other facilities across the nation, we require all events in the building to carry liability insurance and list us as additionally insured. We have an example of what the Certificate of Liability should look like that we can send to you, and the specifications are listed in the License Agreement. Most organizations have their own liability insurance that will provide a certificate of liability insurance with the additionally insureds, but most social events, such as weddings and class reunions may not be covered on your general liability policy. In those cases, you have the option to purchase the insurance through any insurance agent that offers event insurance, or we can handle obtaining the certificate for you at a cost of $1 per person. If you purchase the insurance through us, this charge will go on your total event expenses that are due prior to the event.

Audio Visual

You are more than welcome to bring in your own AV equipment with no additional fees. However, if you would like to rent certain equipment, we have a list of many items that you can rent on a daily basis.  All AV should be ordered no later than 21 days prior to the event or may be subject to an additional charge.  If you bring in your own equipment or rent it from another vendor, we are not allowed to service or assist in the setup or operation of the equipment. In addition, any electricity needed for outside equipment will be subject to a charge.

License Fee

The License Fee typically includes a one-time set of tables and chairs, up to a 12-hour rental per day, and standard table linen. Food and beverage functions will also include real place settings, glasses, and cloth napkins (standard colors). Rental for table top displays or vendor tables are not included in the rental and may be an additional charge. If you need more time than 12 hours, rental can be available on a pro-rated basis. Typical operation hours are 6am-midnight, with additional charges outside of these times.

Food & Beverage Exclusivity

The Waterloo Convention Center at Sullivan Brothers Plaza maintains the exclusive right to provide all food and beverages services at the Convention Center and the Sullivan Brothers Plaza. Any exceptions must be requested and obtained by prior written approval of the General Manager. Food items may not be taken off the premises in to-go boxes; however, excess prepared food may be donated under regulated conditions to agencies feeding the underprivileged at the Waterloo Convention Center’s sole discretion.

Food & Beverage Menu

Choose a menu from our Catering Menu or have us custom design a menu for your particular needs. Menus for food functions should be finalized at least 30 days prior to the event. Additional charges may be incurred for menu items submitted after the 30 day deadline. Menu prices cannot be guaranteed until 6 months prior to event. All menu prices will be subject to a catering management charge (currently at 22%) and IA Sales Tax (7%).

Tastings

We can certainly offer tastings to help you narrow down your choices. Here is our standard policy regarding tastings:

  • If you have a signed agreement; we will offer a tasting of 2-3 entrees and 2-3 vegetables for up to 4 people to help narrow your choices.

  • If you do not have a signed agreement; we will offer a tasting (same as above), but require you to pay for the meal. When you sign the agreement, your final bill for the event will be credited that amount.

Dietary Restrictions

The Waterloo Convention Center’s Culinary team is happy to address special dietary requests for individual guests with a five business day advance notice. We will automatically prepare 1% vegetarian dinners for Plated Dinners unless otherwise specified.

Food & Beverage Guarantees

Preliminary Projected Event Attendance and Menu Selections are due to the Waterloo Convention Center 30 days prior to the event date. A final guarantee of attendance is required 5 (five) business days prior to all food and beverage events. After the final guarantee has been provided, billing will be based on either your final guarantee (even if fewer guests actually attended) or the actual guest count, whichever is greater. The final guarantee can be increased after your event guarantee date, but will incur a 20% surcharge on each additional meal. We will prepare the following number of meals over the final guarantee:

  • 0-200 guests – 4% of the final guarantee

  • 201-500 guests – 3% of the final guarantee

  • 501 and above – 2% of the final guarantee

Bars & Concessions

Setup fee for all bars (cash or hosted) and cash concessions will be $125 per bar based on a 4 hour service time.  If each bar or stand meets $500 in sales, then the setup fee will be waived.  Bars or stands may be available longer than 4 hours, but will incur an additional setup fee of $25 per hour and minimum would increase by $125 for each additional hour in order to be waived.

Decor

Decorations, signs, banners, etc. may not be taped, nailed, stapled, or otherwise fastened to the ceilings, walls, doors, painted surfaces, or columns without prior written approval from facility management. No lighter than air (helium, etc.) items are permitted in the building. The only way to use balloons is if they are filled with air (not helium) and attached to a temporary structure such as PVC pipe. We also do not allow glitter to be used on the tables, chairs, or floors. Before you decorate, it is best to run through all decorations with your event manager to see if there are any conflicts. Good rule of thumb – if it takes more than a regular vacuum to remove from the floor, there will be an additional charge for cleanup. Candles have very specific requirements to be used - please work with your event manager to ensure your plan for candles will be allowed.

Typical Time Frame of an Event

Your Sales Manager will work with you on the front end to discuss your event needs and help create an estimated dollar amount for your event. They will send you a License Agreement that includes these details and collect the initial deposit and signed agreement. They can provide preliminary food and beverage, audio visual, and other service information.

After signing an agreement, an Event Manager will be assigned to your event and they will assist you in executing the License Agreement as well as fine tuning the details for your event such as menu planning, room layout and much more. They will become your best friend throughout the planning process, especially the last 30 days of planning! When you send your final guarantee at least 5 business days prior to the event date, they will send you the final invoice and collect the full payment as well as any additional documents that may be required such as the certificate of liability insurance. The Event Manager will draw a diagram based on your setup and require you to sign off on it. If there are any changes to that setup once it has been signed, a re-set charge will apply. An Event Manager will also be on-site the day of your event in case any questions arise and to assist you with any additional requests.

Vendors

The Five Sullivan Brothers Convention Center has many of the things needed to make your event a success. If there is something you need that we do not have we would be happy to make it easy for you and arrange it for you and add the charges to your event charges. Alternatively, you are welcome to arrange and utilize a vendor of your choice for any non-exclusive services. If you are using a vendor to provide equipment or services within the facility there are certain requirements that must be met for your protection and ours. Please speak with your Event Manager if you are interested in bringing in an outside vendor.